Blockbuster website12/8/2023 It eventually tried a DVD-by-mail service, rental kiosks similar to Redbox, and put up its own website for online streaming after acquiring a smaller player in the field. Failure to recognize timing: Blockbuster actually responded to all of its perceived competitive threats with similar models, but it was too late.This only further encouraged Blockbuster to continue focusing on where it was still earning profit. Operating model implications: Pursuing a new business model with either a DVD-by-mail or streaming/online service required the current operating model to change significantly as Blockbuster would need to shift from its brick-and-mortar approach with retail stores to an entirely new way of functioning that was unknown.It struggled to compete against both, especially when it was late to the game (see number 4 below).
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